Data Doughnut

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Region Brief

Selling a region to a new employer

A five-county regional partnership

A regional partnership builds one profile for its five counties and compares it with two rival regions. Then it pitches a site consultant with the two areas where it wins.

The problem

Site consultants compare regions, not single counties. None of the five counties stands out by itself.

Build a region
Build a region

The work

On Region Brief:

  1. Build a region. The five counties joined into one named region.
  2. Compare places. The region next to the two rivals the consultant named.
  3. Housing costs, Moving in and out, Energy costs. Living and running a plant cost less here, and young adults are moving in.
  4. Disasters. Lower flood and storm risk than one of the rivals.
  5. Where help is hard to find. A weak spot, child care, raised first so it isn't found later.
Energy costs by county
Energy costs by county

The result

The pitch leads with housing and energy costs, and names the child care gap along with the plan to fix it.

Why it matters

A small region shows up looking like a large one, and the consultant can check every number.

See it with real data: the free Polk County, Iowa sample, or what's inside each desk. Every plan starts with a 7-day trial.

The people, places and numbers in these stories are made up to show how the pages work. The pages and the public data behind them are real.

Next case study: The small-business 504 loan landscape →

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