← All case studies

Network Strategy

Should we open a home health branch here?

The growth lead at a home health company

A home health company's growth lead narrows five candidate markets to one in an afternoon. They bring the evidence to the expansion meeting.

The question

The company will open one new branch next year. Leadership's list of five metro areas was picked by gut feel.

The work

On Network Strategy:

1. Compare markets. The five markets side by side.
2. Senior living demand and Chronic disease. Where the 75-and-older population and heart failure and COPD rates are growing fastest.
3. Who else competes here. The agencies already in each market, with their star ratings.
4. Where disease outruns care. Counties where need is high and providers are few.
5. Jobs and workers. Whether there are enough nurses and aides to hire.

The decision

Two markets drop out because they already have too many competitors, and one more for lack of nurses. The winner has fewer, lower-rated agencies and faster growth in older adults.

Why it matters

The shortlist arrives with its evidence, and every number traces back to a federal source.

The people, places and numbers in these stories are made up to show how the pages work. The pages and the public data behind them are real.

Next case study: A community health needs assessment in days, not months →